Milton Public Library

Small Business Workshops

April & May Workshops

Locations: Bear, Dover, Georgetown, Milton, Wilmington & Woodlawn Public Libraries

 

Please note the new day and time: Wednesdays 12 to 1 PM for 2019

Pitch the Press to Tell Your Story

April 3 @ 12 -1 PM / Business stage: Startup and Growth

Presented by Holly Quinn of Technical.ly

The press is always on the lookout for unique and interesting stories to tell their readers. How do you get the press to cover the story of your business or your special event? Learn how to make the connection with the right reporter at an appropriate publication with a winning pitch.

 

Join the Delaware Libraries @ Delaware Entrepreneurial Summit

April 10 @ 8 am – 6 pm / Business stage: All

Presented by Small Business Development Center & Emerging Enterprise Center

The summit brings together entrepreneurs, mentors and providers to support entrepreneurs and accelerate their business growth. Workshops featuring expert panelists and speakers will focus on the “blocking and tackling” skills needed to take businesses to the next level. Registration required: http://www.eecincubator.com/entrepreneurial-summit-2019.html

 

How to Market Your Business Effectively

April 17 @ 12 -1 PM / Business stage: All

Presented by Vicki Lam, CAS of Promo Victory, Inc.

Studies show lack of marketing and poor marketing are major reasons why businesses fail. Having the right marketing strategy and branding can be a game changer for your business. Learn the difference between marketing, advertising & branding and the powerful strategies to take your brand to the next level. You will gain the right knowledge to build a strong effective brand, avoid costly mistakes and know how to set a marketing budget and track results. Don’t miss this game-changing workshop!

 

So, You Want to be an Entrepreneur

April 24 @ 12 -1 PM / Business stage: All

Presented by SCORE Volunteer, Tom Ziemianski

This introduction to small business ownership is part of the series SCORE at the Inspiration Space to assist new entrepreneurs anticipating starting a new venture. We will test to see if you’re cut out to be an entrepreneur and explore the viability and challenges associated with starting a business.

 

The New “Gig” Economy: Working as an Independent Contractor

May 1 @ 12 – 1 / Business stage: Idea and Startup

Presented by Janet Wurtzel of the Delaware Libraries

In the new “gig” economy, jobs are replaced with temporary positions filled by independent contractors. A study by Intuit predicts that by 2020, 40% of American workers will be independent contractors. Are you ready to work a “gig”? This workshop highlights the differences between being an employee and an independent contractor including compensation, benefits, possible expenses and finding customers.

 

Preventing Cybersecurity Threats to Your Business

May 8 @ 12 -1 PM / Business stage: All

Presented by Jon Bell of the Better Business Bureau

Almost every business needs an online presence to connect with customers. Are you protecting your business and your customers by using the latest cybersecurity tools and best practices? Learn about the top scams and schemes and how to stay ahead of the threats that could impact your business.

 

Becoming a Social Media Influencer

May 15 @ 12 -1 PM / Business stage: Idea and Startup

Presented by Rob Hare of Icy Sole

Social media influencer is a new role in the marketing world. Influencers have credibility within a product category that allows them to persuade a large audience of social media followers to prefer a certain brand. Learn how to break into the latest form of marketing from the story of a successful influencer. Find out what brands look for and expect from an influencer and gain insights on the direction social media is heading.

 

The Importance of Brand Consistency

May 22 @ 12 -1 PM / Business stage: Startup and Growth

Presented by Frank Payton of Techno Goober

Brand consistency is the pattern of expression that affects what people think about your company. Learn how your marketing efforts on social media, through your website, and in your local community can align to create an effective business identity that generates trust and retains customers.

 

Questions? Email Janet Wurtzel