Small Business Workshops
April & May Workshops
Locations: Bear, Dover, Georgetown, Milton, Wilmington & Woodlawn Public Libraries
Please note the new day and time: Wednesdays 12 to 1 PM for 2019
Pitch the Press to Tell Your Story
April 3 @ 12 -1 PM / Business stage: Startup and Growth
Presented by Holly Quinn of Technical.ly
The press is always on the lookout for unique and interesting stories to tell their readers. How do you get the press to cover the story of your business or your special event? Learn how to make the connection with the right reporter at an appropriate publication with a winning pitch.
Join the Delaware Libraries @ Delaware Entrepreneurial Summit
April 10 @ 8 am – 6 pm / Business stage: All
Presented by Small Business Development Center & Emerging Enterprise Center
The summit brings together entrepreneurs, mentors and providers to support entrepreneurs and accelerate their business growth. Workshops featuring expert panelists and speakers will focus on the “blocking and tackling” skills needed to take businesses to the next level. Registration required: http://www.eecincubator.com/entrepreneurial-summit-2019.html
How to Market Your Business Effectively
April 17 @ 12 -1 PM / Business stage: All
Presented by Vicki Lam, CAS of Promo Victory, Inc.
Studies show lack of marketing and poor marketing are major reasons why businesses fail. Having the right marketing strategy and branding can be a game changer for your business. Learn the difference between marketing, advertising & branding and the powerful strategies to take your brand to the next level. You will gain the right knowledge to build a strong effective brand, avoid costly mistakes and know how to set a marketing budget and track results. Don’t miss this game-changing workshop!
So, You Want to be an Entrepreneur
April 24 @ 12 -1 PM / Business stage: All
Presented by SCORE Volunteer, Tom Ziemianski
This introduction to small business ownership is part of the series SCORE at the Inspiration Space to assist new entrepreneurs anticipating starting a new venture. We will test to see if you’re cut out to be an entrepreneur and explore the viability and challenges associated with starting a business.
The New “Gig” Economy: Working as an Independent Contractor
May 1 @ 12 – 1 / Business stage: Idea and Startup
Presented by Janet Wurtzel of the Delaware Libraries
In the new “gig” economy, jobs are replaced with temporary positions filled by independent contractors. A study by Intuit predicts that by 2020, 40% of American workers will be independent contractors. Are you ready to work a “gig”? This workshop highlights the differences between being an employee and an independent contractor including compensation, benefits, possible expenses and finding customers.
Preventing Cybersecurity Threats to Your Business
May 8 @ 12 -1 PM / Business stage: All
Presented by Jon Bell of the Better Business Bureau
Almost every business needs an online presence to connect with customers. Are you protecting your business and your customers by using the latest cybersecurity tools and best practices? Learn about the top scams and schemes and how to stay ahead of the threats that could impact your business.
Becoming a Social Media Influencer
May 15 @ 12 -1 PM / Business stage: Idea and Startup
Presented by Rob Hare of Icy Sole
Social media influencer is a new role in the marketing world. Influencers have credibility within a product category that allows them to persuade a large audience of social media followers to prefer a certain brand. Learn how to break into the latest form of marketing from the story of a successful influencer. Find out what brands look for and expect from an influencer and gain insights on the direction social media is heading.
The Importance of Brand Consistency
May 22 @ 12 -1 PM / Business stage: Startup and Growth
Presented by Frank Payton of Techno Goober
Brand consistency is the pattern of expression that affects what people think about your company. Learn how your marketing efforts on social media, through your website, and in your local community can align to create an effective business identity that generates trust and retains customers.
Questions? Email Janet Wurtzel